ATOS
The clinic group Atos aims to get its patients back into their active everyday lives as quickly as possible. They are specialised in the fields of orthopedics and joint surgery.
We express this strategic direction in a new brand core: »For everyone who still has big plans«. The idea: The clean, streamlined look of the new visual identity reflects the newfound stability that ATOS gives back to its patients. Moving the crossbar in the »A« down frees the letter from its typographical role, making it a stable triangle with a symbolic meaning.
All basic elements are designed in line with the principles of high contrast and simplicity – as well as the color palette, dominated by vibrant green and purple. The logo plays a major role, connecting the imagery and graphics in all communication. The new visual identity is easy to apply to all interactive and digital media.
ATOS
The first ATOS hospital was founded in Heidelberg in 1991. Today, ATOS Group consists of eight hospitals that perform over 20,000 orthopaedic treatments each year. The ATOS name is synonymous with state-of-the-art medicine. Many have copied this great idea of bringing internationally renowned medical specialists together under one roof – but the success of the original remains unparalleled.
