MENTZ
MENTZ, a mid-sized family business, is a leading developer of multimodal mobility systems for public transportation, working with public transport associations around the world.
Competitive analysis
for brand development
Mentz hired us to develop an effective brand identity that sets the company’s positioning apart from competitors more effectively. After conducting extensive research on the competition, we analyzed all brand touch points from press release to trade show exhibition. Interviews with customers and employees provided insights into the strengths and potentials of the company and the industry overall. Megatrends also provided additional reinforcement for the future positioning.
Brand identity and guiding principle
We used the results of our extensive research to streamline the strategic positioning and derive an inspiring, yet applicable identity for all business units - effectively summed up in our guiding principle: »Digital Pathfinders«.
Corporate design and custom fonts
We created a close connection to today’s networked, digitalised world with the new MENTZ visual identity, custom fonts and wordmark. Lines reminiscent of circuits on modern board assemblies dominate the striking and informative identity. The eye-catching brand colour cyan brings a lightness to the high demand for detailed information.
Mobility app »Gullivr«
»Gullivr« is a central service application by MENTZ – a solution that unifies a wide range of different mobility services in one app. In addition to classic features like route planning, incident reporting as well as ticket and profile management, we came up with other helpful services like weather-based route planning and personalised mobility profiles based on kilometres travelled and CO₂ emissions prevented.
The white label app uses the existing MENTZ design system as a default but can be adapted to the corporate design of each transportation company.
MENTZ
MENTZ is Germany’s leading company for traffic planning and information systems. The products are based on over 40 years of experience in developing software for use in public translation – and are used on five continents around the world. The EFA travel planning system finds travellers the best possible route from door to door around the world – in cities like London, Cape Town, Sydney and Chicago. The DIVA traffic planning system helps transportation authorities organise schedules, for vehicle blocks and assign tasks to drivers – optimising both the quality of MENTZ’s services and use of resources. We offer the EFA and DIVA programming systems as turn-key solutions, along with all necessary services for introduction and operation.
