Strong on implementation with a personal focus
nexpert isn’t your ordinary management consulting firm. They see themselves as a »turnaround company« specialized in actively guiding organizations through crises, major changes and transformations rather than just providing advice. nexpert achieves this with methodological and technological expertise, entrepreneurial experience and honesty. The result: customized concepts and targeted measures with immediate impact and long-lasting success.
Initially, nexpert hired us to redesign their company website. We started this process by refining their brand identity and value proposition.
Strategy
We analysed nexpert’s brand and digital DNA in a productive workshop with the company. All participants took a pragmatic, honest approach to this process, which quickly yielded the desired result: This consulting firm’s goal is to act both effectively and humanely in their work.
We reconfigured the focus areas of our services based on our target audiences: When communicating with someone in economic and often personal crisis, we quickly and simply convey what nexpert does to win their trust. We also give potential applicants a clear understanding of what sets nexpert apart from other consulting firms – as a place that welcomes self-starters ready to make meaningful change.
Design
This provided the basis for adapting the look and feel of the brand: We created an evolutionary design with improved usability tailored specifically to the needs of the company and their target audiences.
KMS TEAM Design Director Denis Speh explains: »A product vision statement is an important tool that helps us answer questions and eliminate any doubt that might arise when creating or designing user experiences.« We translated the value proposition »Wir retten Existenzen« (»We save livelihoods«) into an information architecture aligned with specific needs as well as a dynamic design.
New and additional colour palettes, a distinctive sans-serif font and a dynamic layout system based on the circle in the logo effectively visualize the theme of transformation. We also reworked the illustrations and created a media player and podcast cover.
Photo Shoot
A personal identity promotes trust. We organized a photo shoot to make nexpert’s people more approachable. Incorporating portrait videos on the website gives it a more personal feel.
nexpert Managing Partner Florian Heinze explains: »KMS TEAM is goal-oriented and strong on implementation – just like us. The team quickly understood our goals and why we needed a new online presence. Today, our website clearly transports our positioning: nexpert is a capable partner for companies in need and provides an ideal working environment for initiative-takers ready to make an impact.«
nexpert
nexpert isn’t your classic consulting firm. Instead, nexpert aspires to improve the companies that work with them, getting them back on the road to success. In addition to the financial realities, nexpert always focuses on the people behind the numbers in their work. Since 2008, 40 employees at six locations have dedicated their individual expertise to over 400 projects.
