Nichia
Based in Japan, Nichia Corporation invented blue and developed white LED, and is the world’s market leader in the production of LED chips. This innovation and technology-driven company hired us to develop product communication for their Solis LED product line.
From the very first day, we were fascinated by KMS’s drive to understand the complexity of our company and the market on the whole.
Marketing toolbox
We created a straightforward, cost-effective and versatile marketing toolbox for Nichia. At the same time, we are crafting the B2B communication based on new content: Instead of focusing on the technical advantages of the products, we focus on how these benefit people.
»From the very first day, we were fascinated by KMS’s drive to understand the complexity of our company and the market on the whole. This strategic approach has elevated our product communication to an entirely new level, giving us very strong market potential«, explained Ulf Meiners, Managing Director Nichia Europe GmbH.
Brand communication
We realigned the communication for Nichia’s premium products Vitasolis™ and Optisolis™ in the highly competitive LED market with the communication idea »Light so Good«. The idea is both simple and effective: For people, light is synonymous with well-being. It also has the perfect shape, a circle – just like the sun.
In addition to emphasising product benefits, we wanted the design to be both distinctive and memorable: »Progressive design makes a difference. It adds value by conveying relevant content, has a strong emotional impact and promotes identification with the brand – both inside and outside the company«, said Jessica Krier, Design Director KMS TEAM.
We focused specifically on product benefits: While Vitasolis™ has a refreshing blue and lavender spectrum of light, the orange-yellow light provided by Optisolis™ creates the closest experience to sunlight available on the market.
Progressive design makes a difference. It adds value by conveying relevant content.
Spatial branding
»Light + Building« is the world’s leading trade show for lighting and building technology in Frankfurt/Main, and one of Nichia’s most important industry events. Our trade show exhibition concept also focuses on the product benefits for people. We staged the company’s product brands in line with the newly developed communication idea of »Light so Good«.
Nichia
Based in Japan, Nichia Corporation is a chemical and semi-conductor group with subsidiaries located around the world. The company is specialised in the production and sale of LEDs, luminescent materials, laser diodes, battery materials and coatings. Nichia invented blue and developed white LED, paving the way for several lighting innovations in the fields of display, general illumination, automotive applications, medicine and measurement technology.
