The engineersof luxury
Porsche Design The origin of the Porsche Design philosophy is Ferdinand Alexander Porsche, designer of the legendary Porsche 911. This approach to design is also the core of Porsche Design Studio, located in Zell am See, Austria, known today as »Studio F. A. Porsche«.
This approach to design is also the core of Porsche Design Studio, located in Zell am See, Austria. As part of the Porsche Design brand portfolio, the studio develops products for Porsche Design collections as well as prominent partners such as Siemens, IWC and Grohe. These creations – ranging from furniture to yachts and medical tools – have the potential to become classics in their own right.
Retail experience
The »scan table«, a cuboid box made of black slate located in the middle of the space, is the centrepiece of the store. If you place a product on it, a virtual matrix of Porsche Design products is displayed on three walls. The system conducts a rapid in-depth search for the product, which is then displayed in oversized views of the front, left and right sides on the three walls. The surface of the »scan table« also displays information about the product.
Product naming and
typography
Porsche Design stands for outstanding design, technical superiority and exclusivity. These qualities are reflected in the brand identity and architecture. Both follow the same foundational brand principles - from product naming and typography to the Porsche Design Stores. The brand promise »The Engineers of Luxury« is palpable at every touch point, inspiring customers around the world.
Tagline development
The developed positioning corridor – reflected in the »The Engineers of Luxury« tagline – honours Porsche’s strong history in engineering while giving the brand its place in various luxury categories. The prerequisite for its successful market positioning is the consistent category management system, which is established and maintained through the corresponding decision-making tools. This creates a clear thematic brand profile that is continued from the communication to the products.
Porsche Design
In 1972, Professor Ferdinand Alexander Porsche founded the exclusive Porsche Design lifestyle brand to carry the principles of the legendary Porsche 911 beyond the limits of the automobile. Porsche Design stands for extraordinary precision, outstanding ingenuity and a unique symbiosis of intelligent features and purist design.
