Every design tells
the story of the car

Every chassis design, or livery, is iconic. The unique look of each vehicle is inspired by the culture of racing, the event, team or even the pilot’s personality – incorporating these visual or thematic facets into Porsche’s design and development approach.

Charisma for the brand’s
most important touch point

The Porsche race car design gives all of the vehicles a characteristic look and theme. It emphasises the family relationship while providing obvious distinctions between the vehicle categories of works racing, customer racing, club sport and special vehicles. Our design principle for Porsche Motorsport enhances people’s fascination with the cars as the most important touch point with the brand. At the same time, it positions Porsche Motorsport as a coveted partner for racing teams and sponsors.

Porsche 99X Electric Gen2

Porsche is writing a new chapter in racing history with its 99X Electric. This vehicle marks the brand’s entrance into the innovative Formula E as well as the expansion of Porsche’s product line into all-electric vehicles. The design features overlapping emblem-like sections in Porsche’s characteristic red, black and white colours.

A symbol of triumph

The Porsche 911 RSR from 2017 is considered one of the most successful vehicles in the history of Porsche Motorsport. Its livery consists of the combination of emblem silhouettes in the three defined brand colours. Vehicles in this category are reserved for Porsche Motorsport’s own racing team. This design is the one most closely associated with the Porsche Motorsport brand.

Le Mans winner and
cultural event

The Porsche 919 Hybrid »PIP« celebrated its world premiere at the 2014 Geneva International Motor Show. The design shows off the car’s role as brand ambassador: »Porsche Intelligent Performance«, the brand core of Porsche Motorsport at that time. The vehicle won Le Mans three years in a row, from 2015 to 2017. The 919 tribute in 2018 was a monument to this success. Its livery shows the names of everyone involved in making this major success possible.

Porsche Safety Car

Special vehicles from Porsche Motorsport like the Taycan Turbo safety car, first used in Le Mans in 2020, echo the same design as Porsche race cars in a far freer interpretation.

Reflection of the brand,
vehicle and driver

We created a design for actor and hobby race car driver Michael Fassbender with colours and structural accents that reflect his Irish heritage and his characteristic tweed cap. The design blends the driver and vehicle into one iconic overall image. We also designed the 911 RSR for Patrick Dempsey and his »Dempsey Proton Racing« team.

The white giant

The Porsche 911 RSR from 2019 was the most uncompromising GT endurance vehicle that Porsche has ever constructed. The race car was used to defend the title in the FIA World Endurance Championship (WEC), for example. In line with our design concept, the primary brand elements dominate in this category – namely the characteristic white colour synonymous with Porsche.

Intoxicating momentum
of racing

When ambitious private drivers start a sprint or long-distance race, it’s usually with a customer race car like the 718 GT4 Clubsport. The right proportions of brand elements and custom design features create an emotional impact that inspire motorsport customers and audiences around the world.

Since 2014, we have designed race cars in various categories for Porsche Motorsport. Our designs include adaptation of iconic racing liveries like »Sau«, »Rothmanns«, »Martini«, »Coca-Cola« and more.