In addition to its expressive name, the newly founded representation agency needed a brand identity that would create a buzz in the locker room while also reflecting its deep understanding of player needs as well as the business behind the beautiful game. The agency wanted a corporate design that would appeal to young, talented football stars in their own words.

Design Director Alexander Geh described the process: »We used this as the basis to create the ROOF design system: It creates space - just like intelligent positional play on the pitch - and is symbolic of the opening-up of new perspectives for players’ careers and lives.«

The corporate design looks like an athletic apparel brand to appeal to the target audience of young athletes. The overarching design principle of creating space for new perspectives is found throughout all design elements. In the same way, the logo design is unchanging in its geometry, but extremely dynamic in its application.

The typography is highly flexible. »We created a monospaced variable font that’s visually connected to the logotype and stylistically mirrors the use of names and numbers on the backs of jerseys. It follows two simple rules: only use the angles 90°/45° (full-time and half-time), and the glyphs must not leave the pitch«, Type Director Hendrik Weber explained.