voestalpineBrand museum
voestalpine is an Austrian steel company with operations around the world. »voestalpine Stahlwelt« in Linz brings the material and its history to life: 80 chrome-plated steel balls up to 2.50 metres in diameter are arranged in the molecular structure of iron, defining the shape of the facility.
Corporate design and spatial branding
When visitors enter the entrance foyer, they instinctively look up at a crucible flooded with pulsating light, and »atoms« of melted steel floating in mid-air. 80 chrome-plated steel balls are completely surrounded by a 700 m2 housing filled with LED lights, creating a fascinating and surreal look.
The multiple reflections of LED light caused by the surrounding lights themselves as well as the mirrored effect between the balls blurs the boundaries between the actual construction and the media display – for interesting insights into the structure of steel. »voestalpine Stahlwelt« is a new generation of brand museum in which a minimalistic architectural space is created to showcase the brand and exhibitions
voestalpine
voestalpine is a globally leading steel and technology group with a unique combination of materials and processing expertise. With its top-quality products and system solutions, the company is a leading partner to the automotive and consumer goods industries as well as the aerospace and oil & gas industries. voestalpine is the world market leader in railway systems, tool steel, and special sections.
