IT expertise,
straight to the point
Xenium, the IT consultancy Xenium faced a key challenge: How can we refine our brand to make it even clearer and more visible in the future—while truly reflecting what we stand for?
Together, we succeeded in distilling the essence of the company and its vision into a clear strategic positioning and a visual identity that credibly, distinctively, and confidently communicates Xenium’s expertise. The brand now plays a more central role in business success and competitive differentiation—in every pixel of the new corporate design.
Dr. Wolfgang Reissenberger, Board Member and Partner at Xenium, explains: »KMS TEAM has advised us in the truest sense of the word, and I felt understood from the very beginning. The task was a real challenge for us. From the strategic foundation to the new corporate design, the team guided us through the entire process with great clarity and creativity. The result is outstanding – something entirely new that truly reflects us as a company and as individuals. And the best part: working with KMS TEAM was an absolute pleasure.«
At the heart of the visual concept is the »Xenie« – inspired by the Greek term for »gift«. Reduced to a square, or a pixel, it embodies precision, flexibility, and the added value that clients experience when working with Xenium.
The new logo puts the »x« front and centre, symbolizing the dialogue between employees and clients. Rounded shapes give it a confident presence while maintaining approachability and warmth.
Every pixel has a role, the grid provides the framework – a dance of structure and expression.
A vibrant colour palette reinforces the brand’s commitment to digital innovation and future-readiness. The DIN typeface, used as a variable font, allows for a broad range of expressions – from serious to playful communication. Authentic imagery captures real people in real work settings, reflecting the company’s genuine and people-centric culture.
Digital interaction behaviours bring the concept of communicative closeness to life through fluid, responsive UI animations derived from the brand’s core elements.
The design system adapts flexibly to various needs, enabling both professional, factual communication and more expressive, emotional accents where personality is key.
The result: A brand identity that not only stands out but also moves boldly and digitally into the future.
From the strategic foundation to the new corporate design, KMS TEAM guided us through the entire process with great clarity and creativity.
Xenium
Xenium supports its clients in managing IT projects and shaping processes and technical systems. The IT consultancy’s specialty: getting critical IT projects back on track and leading them to success. For 25 years, Xenium’s consultants have achieved this through precise requirements, a clear business architecture, appropriate technologies, and realistic plans.
