Daring todo it:1984 – 1999
1984
One: Starting with standards
KMS is founded Coincidence or fate? The house number of KMS’ first office was 1 – symbolizing our agency’s start as well as our ambitions: to create something truly unique in excellent quality and according to our own standards.
The power of typography.
Schneekluth Verlag Excellent design is a fine line between complexity and composition. And typography plays a key role. Our intensive work for publishers taught us to appreciate and maximize typography’s potential early on. Today, we develop our own fonts as essential elements that help shape brand identities.
1989
Opening eyes and doors.
Galerie Thomas and Type Directors Club Galerie Thomas became a renowned international gallery for expressionism and classical modernism during the time of our collaboration. Our work for them made us winners at the Type Directors Club in New York.
1990
Art takes work.
Prestel Verlag, Pegasus Developing a logo for the premiere art book publishing house of its time and working on over 40 art books taught us two valuable lessons: First, never stop fighting for the best ideas. And second: Creating logos is still one of our greatest strengths – even 40 years later.
Design is also art.
Our work for Prestel Verlag brought us into the world of German design. We chose a Dieter Rams product design for the cover of the book »Design in Germany«. His »Ten Principles for Good Design« also provide inspiration for our work.
Perfect entertainment.
Disney We designed children’s books and products for Walt Disney and licensee Schneiderbuch for seven years. In the process, we showcased beloved comic heroes and were always impressed by Disney’s incredible professionalism. No one does entertainment better.
Perfect entertainment.
Disney We designed children’s books and products for Walt Disney and licensee Schneiderbuch for seven years. In the process, we showcased beloved comic heroes and were always impressed by Disney’s incredible professionalism. No one does entertainment better.
1991
Designing German.
Goethe Institut It’s difficult to learn German. We used our strategic intuition of the German language to create a design concept for the Goethe Institute and their range of language courses – featured on posters, course programmes and even in the classrooms.
What we agree with leaves us inactive, but contradiction makes us productive.
1993
This museum looks anything but old.
Villa Stuck Franz von Stuck’s villa in Munich is turned into a museum – and a premiere for us: our first comprehensive visual identity for a museum. It would shape the identity and communication of this cultural institution for over 20 years and beyond – and it would always look fresh.
1995
A time-lapse Christmas.
KMS TEAM Christmas is known as a time for quiet contemplation and slowing down. We made a pretty long movie showing the first glimpses into our everyday work as an agency. After all, some people find it relaxing to watch others work…
Size matters.
Audi Audi creates trade show exhibitions that are both expensive and elaborate in scale, but this pays off for the brand: Staging the brand in this spectacularly emotional way effectively enhanced Audi’s positioning as an international premium brand – with lasting effect.
Size matters.
Audi Audi creates trade show exhibitions that are both expensive and elaborate in scale, but this pays off for the brand: Staging the brand in this spectacularly emotional way effectively enhanced Audi’s positioning as an international premium brand – with lasting effect.
1996
See – and be seen.
ProSieben As the lead agency, we developed a professional identity for the emerging broadcaster in its early days – including everything from the brand, signage and trade show to its annual report and even the IPO.
1998
Unmistakenly Italian.
Lamborghini When Audi took over the legendary carmaker, it was time to bring its technology into the present day without losing its Italian image. A new kind of super sportscar – but still quintessentially Lamborghini.
1999
Fusion and evolution.
ProSiebenSat.1 ProSiebenSat.1 Media AG wasn’t the only thing that emerged from the first merger we supported, which involved creating a single brand architecture for two formerly independent media companies. KMS also became a brand consultancy.
Today, ProSiebenSat.1 is home to popular entertainment and infotainment – one of the leading providers in the German-speaking world.
Precision creativity.
Evotec Our first client in the research and high-tech sector handled our draft designs for their visual identity just like their research: with a consistently objective, purposeful approach. And that’s exactly how they implemented it.
The goal of evolution is not one single human, it is mankind.
Per aspera ad astra.
The Saturn logo How is it possible to create a new star in the retail brand universe? With our efforts and our client’s extremely high standards. The result: a very recognizable and memorable corporate design for Saturn.
