The onlyconstantis change:2010 – 2024
2010
Renewable energy loss.
Desertec An ambitious power generation project with revolutionary potential inspired by Club of Rome. In the end, it failed due to conflicting expectations. Our visual identity never saw the light of day. The downside: North African countries end up investing more in photovoltaic projects.
2011
Excellence is eternal.
Uni Heidelberg Ruprecht Karl University of Heidelberg’s motto, »The Future since 1386«, perfectly suits this institution and its outstanding academic expertise. We created a modern, yet classic visual identity for the university, its departments and institutions, featuring a red seal logo and modular corporate design.
KMS brick by brick.
KMS TEAM For Christmas 2011, we gave our clients and friends a special gift: A LEGO set of our Conference Room 1 – so they could enjoy a little piece of the agency at home.
Maybe that was Lego’s first inspiration for ›Serious Play‹.
2013
2014
Brands – Design – Personalities.
Lichtgestalten To celebrate our 30th anniversary, we developed an interactive digital installation that turned brand-building into an experience for all the senses. The award-winning cross-media application turns design into a three-dimensional experience, bringing digital innovation to analogue reproduction.
This fascinating and exciting installation generates sophisticated aesthetic output – quickly and in a playful way. It’s very impressive.
Leading the way with digitisation.
Audi The digital age is changing everything. Brands that want to stay on top need to be more agile. This is why we replaced Audi’s static visual identity with a more flexible, principle-driven design solution. Fewer guidelines, but more efficiency and design freedom.
A brand crosses borders.
J!NS When Japanese eyeglass maker JINS planned their international expansion, they needed an identity that would provide orientation across nations. Our brand creation process includes everything from brand strategy to product range evaluation – even global decision-making criteria for the management team.
The essence of our work is that JINS founder Hitoshi Tanaka now runs his company using principles that everyone understands and supports.
2016
High-speed design.
Porsche Motorsport Porsche has a very emotional, highly profitable business model in its motorsport team. Since 2007, we have worked with the Porsche Motorsport Team to design a number of spectacular and successful Porsche race cars. Our concept for the liveries takes a flexible approach to the design, making each vehicle a valuable touch point for the brand.
Conquering new digital territory.
Munich Re We’re excited about digital challenges because they expand our horizons. For Munich Re, it’s a flexible concept that translates their strategic brand values into design parameters. Each animation and interaction transports both content and identity.
A frame for art.
Staatsgalerie Stuttgart How can you translate 850 years of art into one graphic design concept? By giving it a new frame – one that’s open to a focus and dialogue on the wide variety of art from the 14th to the 21st centuries.
Condensing the brand to the max.
Inside Space 150 guests experienced our fascination with brands first-hand by seeing how we activate them. We took a fictional brand development process for the space travel company SpaceX, which would normally take months, and condensed it down to just one week.
2017
From zero to sustainable.
MAN Energy Solutions Sustainability is incredibly relevant today – even in the mechanical engineering sector. This is why we evolved the visual identity for MAN Energy Solutions – transforming it from traditional brand to technology group.
2018
Moving on – in our minds as well.
Gabrielenstrasse Relocating to our office on Gabrielenstrasse is an opportunity to get rid of excess baggage and focus on our strengths: being an inspiring, value-oriented community that helps clients activate positive, purposeful change.
Not everyone can
do straightforward.
MLL A good look and feel can make even complicated scientific content seem light and easy to understand – like our corporate design for MLL. It communicates the technical expertise in an accessible way, fostering a sense of identity.
Not everyone can
do straightforward.
MLL A good look and feel can make even complicated scientific content seem light and easy to understand – like our corporate design for MLL. It communicates the technical expertise in an accessible way, fostering a sense of identity.
Grüezi, future.
Zürcher Kantonalbank How do we position Switzerland’s third-largest bank for the future? The answer – with a good strategy and even better teamwork. Together with the client, we paved the way for the future of the Zürcher Kantonalbank brand.
One major issue in the development process was to digitise our offers across all channels and make them more flexible. Our brand is one of the keys to success here.
2019
Designing more together.
Volkswagen We worked with seven other agencies on Volkswagen’s global rebranding. There couldn’t have been a better platform for our idea of collaboration. Challenging and inspiring each other to achieve excellent results is the very essence of our mindset: »Rise by lifting others«.
Designing more together.
Volkswagen We worked with seven other agencies on Volkswagen’s global rebranding. There couldn’t have been a better platform for our idea of collaboration. Challenging and inspiring each other to achieve excellent results is the very essence of our mindset: »Rise by lifting others«.
2023
Easy – but not simple.
ZEISS We supported ZEISS to develop Beyond, a collaborative digital design system that gives ZEISS employees and partners around the world centralized access to the brand’s design principles and resources.
With Beyond, we were able to successfully make two in-house developed systems accessible on one shared platform.
2024
Fresh and approachable.
Münchner Wohnen »So that Munich remains a city for everyone« – we developed the corporate design of the City of Munich’s housing company with this guiding principle in mind. The result is a modern, friendly appearance that conveys a progressive and social attitude and is also popular with a wide audience.
