Brand Design
Master Class
9/14/2020 Our attitudes about mobility will fundamentally change in the coming years as technology and climate change call for new solutions and habits. A team of design and communication agencies are working with Volkswagen to shape a mobility brand for the digital society.
On March 11, 2021 at 18.30h we will give you a 360° online experience of the Volkswagen New Brand Design together with Blackspace, Consileon, Progenium, SCHMIDHUBER, SinnerSchrader, S12 and Voltage.
We will show how we worked with new agile, networked working processes in the Powerhouse to develop, discuss, document and implement the new Volkswagen brand design in the record-setting time of nine months. The result of our work is a sustainable system that can be employed dynamically and intuitively across all applications and channels. It is ideally suited for the new patterns of interaction in our digital society.
The Volkswagen rebranding is one of the industry's largest in the world today. A total of 171 markets around the globe will be transitioned to the new brand identity, including 10,000 dealers and service partners.
