Canyon opens
its first store
in Munich
3/17/2025 With the opening of its new store in Munich’s Werksviertel, Canyon is setting a new benchmark in the retail sector. The store concept, developed in collaboration with Canyon by the strategy and design agency KMS TEAM, is an evolution of the brand’s first showroom at its headquarters in Koblenz.
Canyon stands for performance, innovation, and distinctive design. The brand DNA is reflected in the architecture of the new showroom: monolithic structures, extreme angles, and bold contrasts bring Canyon’s design language into the three-dimensional space.
© Photos: Matthias Fend and Marco Freudenreich
Canyon stands for performance, innovation, and distinctive design. The brand DNA is reflected in the architecture of the new showroom.
The space is functionally divided into two horizontal sections: on one side, a dedicated service and workshop area with a separate entrance, and on the other, a showroom where the brand and its products take center stage, embodying Canyon’s core promise »We Inspire to Ride«. Large screens and visuals immerse visitors in the passion of cycling.
Vertically, the showroom is designed from the ceiling downwards: a metal grid structures the ceiling with elements at various angles, mirrored on the floor by podiums showcasing the bikes. This system of slanted lines creates a dynamic spatial structure that is both flexible and modular, adapting to different needs.
The grid serves three key functions: it structures and focuses the space, enhances acoustics, and supports the lighting elements that illuminate the showroom and highlight the bikes to perfection.
With the opening of Canyon Store Munich, the company marks another milestone in its global strategy. Under the »Ride with Us« initiative, Canyon is expanding its global service network to create personal touchpoints for riders. The store in Werksviertel serves as a community hub, service center, and physical brand touchpoint where customers can experience the seamless Canyon brand experience firsthand.
