ZEISS:Design on Brand
9/22/2023 Brand and design management systems simplify brand management by being the single source of truth. They provide the often small branding teams on the company side with time and space to develop their brand into the future and to initiate collaborations.
Together with ZEISS, we set up a new design system for the company based on Frontify. Beyond gives ZEISS employees and partners worldwide central access to the brand's design principles and resources:
With Beyond, we have succeeded in making two previously separate systems – online and product – accessible via a common platform.
As in any well-structured design process, we first specified with ZEISS the exact requirements for the system and then used the findings as a basis to develop the best solution for the company. »The question you have to ask yourself at the very beginning: Do I want something customised or do I want a solution that works quickly and is easy to use? We decided that we wanted to be fast and reduce maintenance,« explains Martin Dominicus, Head of Global Digital Brand Experience at ZEISS.
However, Beyond is more than just a design system. Thanks to the collaboration features, designers and developers continuously develop the ZEISS brand for all digital touchpoints. »With Beyond, we have succeeded in making two previously separate systems – online and product – accessible via a common platform,« explains our Digital Design Director Markus Sauer. »In addition to more efficiency and consistency, this leads to an improved understanding of the requirements from online and product experiences.«
