The video visualises the over­arching idea of the new brand­ing approach »sepa­rate but together«. It gives people the oppor­tunity to experi­ence the luxury brand’s updated logo and shows new, flexible ways of working with the world-renowned word­mark and symbol.

Jürgen Adolph, Creative Director KMS TEAM, explained: »Up until now, the brand­ing was applied a little too strictly in the communi­cation and signage. But we can see many versatile logo appli­cations through­out Montblanc’s history, espe­cially in product branding. We took this oppor­tunity to bundle new ideas with creative ones from the past to create a respon­sible branding system that we can use across all touch points.« New projects are already in the planning, including the con­tinued digitali­sation of the brand and the creation of a brand portal.

The Düsseldorf-based team of strategy and brand­ing consul­tancy KMS TEAM devel­oped several Montblanc brand assets, including the award-winning type – recog­nised with Gold from the ADC, the Corporate Design Award Grand Prix and a Red Dot Award. The team has supported many clients in the luxury and life­style seg­ment over the years, including Porsche Design, Strenesse and A. Lange & Söhne.

Montblanc is a leading manu­facturer of exclusive writing instru­ments, watches, jewel­lery and leather goods. The Hamburg-based com­pany has been part of the Swiss Richemont group since 1993.