feno – before light and beyond
3/7/2022 Lighting specialist feno connects the technical aspects of light production and control with its emotional impact – with a qualitative, creative and innovative approach truly unique in the world today. The Munich-based company aims to strengthen its position in the automotive market and is counting on our team to highlight its lighting expertise in the digital space.
In addition to its outstanding technological expertise, feno is known for its artistic and aesthetic ambitions. The company believes that light is more than just illumination. The lighting experts understand the wealth of its functionalities – from well-being in the smart home to the warning signal in a car’s cockpit. Our job is to present this extensive knowledge of lighting in the digital space and recharge the brand online.
We have worked with feno for over a decade now. We created their name, tagline and corporate design, including the logo and typography. Now, this innovative company asked us to redefine their digital identity.
feno knows light inside and out, creating unique lighting experiences around the world with long-term collaborations with James Turrell, Angela Bullock and many other internationally renowned light artists. This is how the Munich LED pioneer in automotive interior lighting is setting new standards. The premium manufacturer develops fully customised solutions and manufactures each LED module, control and light conductor at the company’s Munich-Oberhaching headquarters – from prototypes to mass producing millions of units.
feno can objectively measure and calibrate the quality of light, precisely controlling its emotional impact. After all, the Munich-based lighting experts see light as exactly that: a feeling. In 2022, feno received the Top100 Award for being among Germany’s most innovative companies.
