JUWI –
full of good energy
7/14/2022 JUWI Group and Windwärts Energie GmbH have been pioneers and trailblazers in the field of renewable energies for over 25 years. The two companies implement and run wind and solar energy projects in Germany and other countries around the world. Now, they have joined together under the name »JUWI GmbH« as part of MVV Energie AG. The new company aims to protect the environment and reduce dependence on fossil fuel imports by accelerating the energy transition and promoting the successful expansion of renewable energies.
The bold energy loop clearly shows that JUWI is a member of the MVV family.
The company collaborated with strategy and design agency KMS TEAM to create a new brand identity and corporate design. The new tagline, »Energizing Sustainability«, also serves as the core of the brand that expresses the potential of the new company. The brand identity is reflected in a series of design principles: »precise & technological, progressive & visionary, positive & approachable«. The energy loop symbolises the infinite nature of renewable energies in JUWI’s communication. Whether moving or still, it forms the top edge of the wordmark.
The JUWI brand identity is consistent with the MVV brand. According to Sebastian Ackermann, Head of Communications and Brand MVV Energie AG: »JUWI already uses uppercase letters to express its strong and unique identity. The bold energy loop used by the MVV brand since 2017 as well as the brand colours and imagery clearly show that JUWI is a member of the MVV family.«
We want to be climate neutral by 2040 and become one of Germany's first energy companies to be climate positive in future.
»Having the new JUWI as a strong project developer and operations manager for renewable energies in Germany and abroad will help us achieve our climate goals in the framework of our Mannheim model«, explains Dr Hansjörg Roll, Member of the Executive Board at MVV Energie AG. »We want to be climate neutral by 2040 and become one of Germany's first energy companies to be climate positive in future.«
JUWI is a company with outstanding perspectives that is also a pioneer in the imminent energy transition. KMS TEAM successfully developed a brand identity that precisely reflects this.
Carsten Bovenschen, CEO JUWI GmbH, adds: »The EU Green Deal combined with new climate neutrality goals in Germany and key international markets has improved the environment for renewable energies even further over the past several months. JUWI is a company with outstanding perspectives that is also a pioneer in the imminent energy transition. KMS TEAM successfully developed a brand identity that precisely reflects this.«
Knut Maierhofer, KMS TEAM founder and Managing Partner, concludes: »We created the new brand identity for MVV in 2016. I’m delighted that we had the opportunity to develop a new identity for their subsidiary, JUWI - a leader in wind and solar energy. I was also impressed by the creative collaboration of all partners involved, which was a major factor for the success of this project.«
