Can AI Understand Design?
Brand as a Data Set.
4/10/25 Join us for a discussion on the smart application of AI and Big Data in design and brand strategy – and put your own assumptions to the test.
When: Tuesday, May 13 at 6.00 pm
Where: KMS TEAM, Gabrielenstr. 9, 80636 Munich
Can artificial intelligence truly grasp what defines a design and differentiates a brand? Where does it create new opportunities and where does it reach its limits?
At KMS TEAM, we’ve partnered with the data engineering experts at bakdata to develop The Regular Brand – a platform that analyses brand systems using AI and Big Data. For the first time, it makes brand differentiation measurable and reveals whether a brand is truly unique or just another in the crowd. But how do we control such a technology? And how can it be strategically applied to brand management?
We’ll give you insights into the challenges we faced while developing the platform, explain how it works, and share key findings on industry standards from pharma, airlines, insurance, apparel, and beer. What patterns does the system recognize and where does it reach its limits?
