Rethinking
closeness online
Zürcher Kantonalbank focusses on co‑creation in website relaunch
5/18/2021 Zürcher Kantonalbank, the third-largest bank in Switzerland, is a full-service bank as well as a public institution. In the age of digitisation, how could Zürcher Kantonalbank honour its brand promise as «the bank that is close to you»? This question was at the heart of the bank’s website relaunch. This is why they took on board Munich-based strategy and branding consultancy KMS TEAM, digital agency Unic and the web content experts from Ratundtat and ruby as co-creation partners.
The process involved rethinking the UI, UX, content and tone of voice: The website takes account of changing customer expectations and needs while providing more effective support to marketing and sales efforts. At the same time, it is fully integrated into all channels and an essential part of the bank’s omnichannel strategy.
KMS TEAM is our lead agency for branding and digital communication. They were the ideal partner for the brand implementation process in the areas of UX and UI design.
Managed by Zürcher Kantonalbank, the iterative project was implemented by the company’s own IT department. The agencies acted as sparring partners and an integrated part of the project team for the areas of UX, concept development, design and content, providing expert know-how and a valuable outside perspective. The agency partners worked on-site for weeks on end, which made it quicker and easier to take important decisions. In future, designing new pages is fast and convenient using a digital tool kit developed as part of the modular design system.
Yves Christoph Widauer, Lead Design & UX Zürcher Kantonalbank explained: »KMS TEAM is our lead agency for branding and digital communication. They were the ideal partner for the brand implementation process in the areas of UX and UI design. We also had effective support from Unic and ruby for content strategy, SEO and UX writing. Over the long period we have worked together, we have benefited greatly from their expertise and very much appreciated the productive and warm atmosphere for collaboration.«
The new website provides a consistent brand experience and clear, simplified user guidance with flat hierarchies. In addition to convenient self-service tools, customers have the opportunity to contact the bank directly – wherever and whenever they need.
