Our starting point was osma’s clearly defined pur­pose: to provide a home for genera­tions. Urbani­zation and the shift towards a »silver society« make the vertical develop­ment of living spaces essential. osma makes these spaces accessible for all genera­tions — through residential lifts that are barrier-free, ultra-quiet, homely, and quick to plan.

We translated the precise briefing into a brand identity that is as surprising as it is logical: the stork, also known as »Meister Adebar« and a tradi­tional symbol of good fortune and new life, with its home on residen­tial buildings, is now osma’s new logo and key differentiator.