New Volkswagen –
a brand reinvents itself
At Volkswagen, our brand is the value driver and trailblazer for change. Our focus is on people’s lives and their demands on the mobile world of today and tomorrow. The goal is to create a new value – with a new mindset in a connected world. With KMS TEAM, we have found a partner that is rethinking the role of design and brand communication in the digital age.
10/22/2019
KMS TEAM in the Volkswagen Powerhouse
Volkswagen is undergoing the most extensive transformation in its history. With its new ID. series, the company is transforming the car into an electric, connected, CO₂-free smart device. The technological paradigm switch is fundamentally changing the company’s identity: Volkswagen is evolving from an automaker to a provider of sustainable mobility.
This brand transformation involves a new brand identity as well as a new logo. The comprehensive rebranding of Volkswagen is the logical consequence of the strategic realignment: People will see and experience it in the vehicle design, customer contact and corporate identity.
As part of the Volkswagen Power House, KMS TEAM is responsible for the implementation and global rollout of the new brand design. The result is a sustainable system that can be employed dynamically and intuitively across all applications and channels. It is ideally suited for the new patterns of interaction in our digital society.
»New Volkswagen« is far more than a brand identity. It encompasses a new mindset, new products and services, and a new brand experience.
The future of mobility requires a new way of thinking. Our goal is to empower the brand to tap into new business fields quickly and convincingly, and develop existing ones – without losing its clarity. In this way, the Volkswagen brand is ideally positioned for the dynamic mobility markets.
