A Recap of
PUSH UX 2024
11/14/24 We were a partner at PUSH UX this year. Many thanks to everyone who joined us at PUSH UX 2024 for our talk on »The Real-Time World: How Future UX Will Transform Brands«. We were excited to share insights from one of our research pieces on visual identities in shared spaces.
Here are some key takeaways:
- Design for dynamic brand environments with instant, personalized interactions.
- Respect user choice while maintaining brand control.
- Move from static to fluid branding – focus on brand elements like textures, backgrounds, light and signature interactions rather than just logos and layouts.
- Define brand-specific UX principles for shared spaces where owned, shared and earned channels seamlessly converge.
It was great to continue the conversation with so many of you at our stand in the foyer. Join us on our social media channels to stay up-to-date with our latest research and projects.