4/24/2024 As part of mcbw 2024, the Munich Chamber of Industry and Commerce and bayern design invite you to a panel dis­cussion on the topic of »Strong brands in sus­tain­able trans­for­ma­tion«. The focus will be on the influence of future-proof brand manage­ment on the sustain­able trans­for­ma­tion of com­panies.

We are de­lighted that our Managing Partner Simon Betsch will open the after­noon with the key­note »The role of brand manage­ment in ecological change«.

When: Tuesday, 14 May 2024 from 4.30 – 7.00 p.m.
Where: Chamber of Industry and Commerce for Munich and Upper Bavaria, Max-Joseph-Straße 2, 80333 Munich

A strong brand that builds on the corporate strategy and identity is essential for success­ful com­panies. A clear posi­tioning on sustain­ability creates a high level of identifi­cation and moti­vation both ex­ternally and inter­nally. In times of complex geo­political un­certain­ties, sus­tain­able brands offer im­portant orien­tation and differen­tia­tion from the com­peti­tion. At the same time, they can open up new business areas and growth oppor­tunities.

The programme in detail

5.15 p.m. Keynote speech: »The role of brand manage­ment in eco­logi­cal change«, Simon Betsch, Managing Partner KMS TEAM

5.35 p.m. Best practice: »Neumarkter Lammsbräu – com­panies are super­fluous!«, Johannes Ehrnsperger, Managing Director of Neumarkter Lammsbräu

5.55 p.m. Best practice: »VAUDE – ahow attitude! Brand posi­tioning and social partici­pation«, Manfred Meindl, Head of International Marketing VAUDE

Register now